Word of Mouth Advertising
You will gain valuable referrals from people
telling others about your e-book. Word-of-mouth
advertising can be very effective. For example, how
many times have you bought something because one
of your friends or family members recommended
that you buy it?
Make money cross-promoting your e-book with
other people's products or services. This technique
will double your marketing effort without spending
more time and money on your part. For example,
you could package your business e-book with a
search engine submission service.
Increase your e-zine subscribers by giving away
your e-book to people who subscribe to your e-zine.
This will give people an incentive to subscribe. Allow
your e-zine subscribers to also give it away to
multiply your subscribers. For example, "Get Our
Free Marketing E-book When You Subscribe Now!"
Give away the e-book to people who join your
affiliate program. This will increase the number of
people that sign up. You could also create an
e-book for them to use that will help them promote
your product or service. For example, you could
customize it so that each affiliate can have their
affiliate link inside the e-book.
You can get ad copy ideas by studying similar
products’ advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc.
For example, if you have seen a good idea for a
guarantee, you could add some of your own ideas
to it and adapt it to your ad. But don't just copy it,
of course.
Offer a free e-book that contains a couple of
sample chapters. If they like it, give them the option
of ordering the full version. It would work just like
a software demo or shareware. For example, how
many times have you had a sample of something
you enjoy and later on ended up buying it?
You could tell them what the freebie is worth
with a dollar amount. For example, "Subscribe to
my free e-zine! A $199 value!" Another example,"You'll get $1245.95 of bonuses!" You could also
remind them that the value of the bonuses make
up the cost of the product they're buying.
You could add other freebies to your freebie
that will increase the value. For example,"Subscribe to my free e-zine and get free access to
our "Subscribers Only" private web site!" Another
example, "Download our free business e-book and
get a free report valued at $47!"
You could tell them the freebie is only available
for a limited time. For example, "Download our
free e-book, this free offer will only be available
until May 30, 2000." Another example, "Subscribe
to our free e-zine before midnight tonight and get
free access to our Members Only web site."
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